Responsible-Business-Digital-Priorities-April 2017

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April 2017 B U S I N E S S P R I O R I T Y 3 The biggest challenge for smaller businesses is how they can make an impact. Partnering with companies across different industries to trial and scale technology gives potential to solve much bigger social and environmental issues than going alone. Eleanor Bradley, Chief Operating Officer, Nominet Deliver innovative products and services that serve society 1. FTI, Tech Trends Report, 2017. 2. Accenture Strategy, Waste to Wealth, 2015. 3. GeSI and Accenture Strategy, SMARTer 2030, 2015. Ensure technology reflects human values and corrects for unconscious bias • Mozilla is committed to ensuring the internet works for all. This includes strong privacy and security, but also the promotion of openness, interoperability and transparency. All Mozilla's software is open source, enabling organisations to access code and use it to develop their own products. • In 2016, Google returned six times more high-income job ads to men than to women. 1 Design with purpose Transition to new business models that cut waste and increase asset productivity • Peerby is a world-leading sharing platform which allows their 250,000 users to rent and borrow £800,000 worth of products on the site. Its members save an average of £80 when they borrow or rent and owners make up to £400 per month renting out their products. • Companies that transition to circular economy business models could together create an estimated £3.5 trillion value by 2030. 2 Promote sustainable consumption Work cross-industry to design and scale solutions that will benefit society • UbiGo is a single app that provides access to public transit, car sharing, taxis and bicycles. Users receive a single invoice for all services and receive discounts when they use sustainable modes. AB Volvo and the Viktoria Institute collaborated to build the range of services. • 1.6 billion people will have access to e-health by 2030, generating £165 billion in sales for the health sector, as well as £50 billion for the IT sector. 3 Partner to solve

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